High performance results-driven marketing leader with in-depth experience in industries undergoing rapid change. Skilled in establishing strategic marketing excellence, building marketing capabilities and delivering cost-efficient communication programs aligned with business goals. Expertise in market research, segmentation, database-driven direct response marketing, multi-channel B2B & B2C marketing (including web-based solutions), new product development, and strategic alliance partnerships. Demonstrated track record of creating effective cross-functional teams and fostering internal/external alignment. Known as an innovative hard-working professional with a unique blend of creativity and bottom-line focus.